Adam Safranek stands out as a Senior Retail Marketing Coordinator with a strategic approach that is both expansive and deeply rooted in practical execution. Operating from Prague, Czech Republic, his role at Cushman & Wakefield encompasses the coordination of marketing activities across the entire Central and Eastern Europe (CEE) region, which includes 13 countries. His professional history reflects a wide range of experience, having previously worked with notable brands like Microsoft, Huawei, Samsung, and L’Oréal, among many others. This background has equipped him with a diverse understanding of different market segments, from luxury goods to consumer electronics, and has cultivated a strategic mindset focused on delivering effective and measurable marketing outcomes.
A key aspect of Safranek’s expertise lies in his multifaceted skill set. He is responsible for B2B content strategy, managing social media marketing, and overseeing corporate communication channels. He is also actively involved in event management, the design and preparation of promotional materials, and website development. This breadth of responsibilities showcases his ability to manage a cohesive marketing strategy that integrates various channels to achieve overarching business objectives. His work also involves cross-border cooperation with teams across the EMEA region, highlighting his proficiency in navigating the complexities of international markets and fostering collaborative relationships.
Safranek’s marketing philosophy is centered on storytelling. He sees himself as a “storyteller” who crafts engaging narratives for both large and small businesses. This focus on creating smart and compelling stories is a central pillar of his work, whether it is for a B2B audience or a B2C client. His work in bid management and online marketing further demonstrates a blend of creative strategy and tactical execution, ensuring that his campaigns not only resonate with the target audience but also contribute directly to the client’s business goals. His portfolio of clients, which includes major players like PRIMARK, Sportsdirect, and Unilever, attests to his ability to manage high-stakes accounts and deliver results for some of the world’s most recognizable brands.
